In my last post, I tried to explain why it makes sense to create a targeted pitch list of agents before you start querying to find one.

I realize I forgot to mention that there are unwritten rules, etiquette, if you will, like the fact that you should not query more than one agent in a particular agency. Not knowing this marks you as an amateur and is not good for your reputation. Usually agents specialize, even within an agency. So, a correctly-done targeted pitch list indicates only one agent per.

Sometimes it isn’t necessary to find an agent.

Children’s book authors, for example, can often (though less frequently now a days) pitch their stories directly to publishers. But these pitches also are frequently requested via US Mail. This means a lot of postage and print costs, and sending to any publisher willy nilly will be a real waste of your money. It is necessary to compare the lists at each publisher with your particular project–TARGET the pitch list– before you send it out.

You need to have a targeted pitch list for your queries, to save money, time, frustration, and–really–reputation

I have been working creating children’s book publisher lists and letters since one of my earliest clients. It is amazing how frequently publishers go out of business, or- here’s a tricky one- switch to a vanity publishing platform. And just as amazing how long-standing ones manage to find one great author and illustrator after another. Why couldn’t it be you? It’s a matter of finding the perfect fit for their catalogue.

There is much to add, but I think I’ve said enough, at least for now. I don’t want to bore you.